Optimum Health Vitamins Downtown Edmonton Health Food Store

Oliver Square West


Oliver Square Store Eminence Beauty Products

Our downtown Edmonton location is minutes west of Rogers Place on 104 Avenue located inside Oliver Square West beside Staples.


We offer an extensive selection of natural health products, vitamins, minerals, omega-3’s, greens products and probiotics as well as a selection of natural skincare and botanical apothecary herbs, essential oils and more.


We carry top health food store exclusive brands including Natural Factors, Preferred Nutrition, WomanSense and VegiDay.


Optimum Health Vitamins Brand

In addition to having 9000+ natural health products to choose from, we also have our own high-quality supplement line that was formulated by the owner of Optimum Health Vitamins, John Biggs, BSc, NCP, OHP.

Customer Service

The “Oliver Team” is passionate about the natural health industry and participate in ongoing industry education to better assist you in selecting products that are best suited for your specific needs.  

Presentation Room

For public presentations and staff education from industry professionals. Seats 20 people, has a projector, a counter and sink for demonstrations and product sampling.


Paul Manager, Optimum Health Vitamins - Oliver Square

Paul (Manager, Optimum Health Vitamins - Oliver Square)

Paul believes ‘your health is your wealth’ and that “you’ll never medicate your way out of diseases that you behaved yourself into.” – Dr. Roly Mitchell
Paul is a dedicated, self-taught, consummate researcher willing to personally help you and direct you to information by recognized, board certified, esteemed and honored medical professionals in health and wellness.  Their unique perspectives may assist, empower, equip and educate you, as you move forward in understanding and regaining health, vitality and hope. 
Paul believes that ‘success has a thousand fathers; failure is an orphan’. He is professional; yet personable and enjoys and appreciates the corporate and family atmosphere that Optimum Health Vitamins fosters with their customers and dedicated associates. 
Paul embraces the low carb; high fat/ketogenic lifestyle and firmly believes fat is your friend. He stands on two pillars of health and believes that no matter your preference or requirement, food should be one’s foundation for sound mental and physical health. 
He is an avid dragon boater and if you can’t find Paul in the store, you’ll find him on the Fort Saskatchewan ripping up the river. 
Paddles Up!

Store Location

11810 - 104 Ave, NW
Edmonton AB, T5K 2T8

t. (780) 452.5705

Driving Directions

We are located on 118th street, on the north side of 104 avenue, beside Staples.

Store Hours

Mon 9 am - 8 pm
Tues 9 am - 8 pm*
Wed 9 am - 8 pm
Thurs 9 am - 8 pm
Fri 9 am - 8 pm
Sat 9:30 am - 5:30 pm
Sun 11 am - 5 pm

*Excluding Sale Tuesdays (9 am - 9 pm)

Our Sale Tuesdays are every 1st & 3rd Tuesday each month 

Holiday Hours

Canada Day (July 1st) CLOSED